Posts Tagged ‘toy fair’

Toy Design: TraceBug proposal

Tuesday, February 17th, 2009

tracebugVisiting the American International Toy Fair gave me a brief overview of what is popular across many facets of the toy industry. I wouldn’t claim to have a thorough comprehension of the market, but it was certainly an informative experience.

Some of my notes from fair:
Infrared control.
Lots of robot kits. Solar powered vs. battery powered.
Grouped into prefab and modular kits.
Sound and light sensors, too.
Example: HexPods. Overheard vendor discuss user testing: Kids want control and speed.
Slot car systems. Even here there is much licensing. (Nintendo – Mario Cart)
Figurine playsets. Thematically related. Realistically detailed. Schleich.
Glow strings and kits.
Materials: Lots of plastic (PVC), lots of wood.
Many stuffed animals.
Lots of board games and educational toys. Brain teasers.
Flying toys. Planes/helicopters.
Tents and other enclosures.
Saw remote controlled drawing robots. Reminded me of Chris Cerrito’s project
Pedal powered cart. Awesome. Disc brakes and 7 speed shifting. (more…)