is a multi-modal service based on the Cloud Reader text visualization software. With it users can select various content for viewing through the software across multiple screens, specifically mobile {iPhone}  and {web-enabled} TV. A simple web interface provides for managing and adding content and the back-end will synchronize the viewing experience among several devices.

Cloud Reader creates a generative animation of text passages, determining an appropriate cadence using word length, punctuation and line endings. The words initially appear in a jumbled, wafting cloud until each of them, in turn, zoom forward towards the reader, displayed as originally written.

This project explores the nature of words and language – individual words are made meaningful in a context provided by other words.


Cloud Reader was originally created for Nancy Hechinger’s 2×2 class at NYU’s Interactive Telecommunication Program. In this class we explored the design considerations for creating media for mobile devices. was conceived and designed as part of Nick Bilton’s 1′, 2,’ 10 class at ITP. In this class we explored appropriate content and context for viewing media amongst the 1′ (mobile), 2′ (computer) and 10′ (TV) screen experiences.


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